Marketing
7 sessionsMarketing Your Art: Why Do I Need an Instagram Account?
PanelA frank conversation on whether Instagram still matters for artists, what it does well, and what it doesn't. Panelists share what's working now and how to decide if the platform is worth your time.
Social Media and Digital Branding for Creatives
Engaged LectureDigital branding is a powerful tool to build and grow your business' brand and reputation. The earliest steps to establish your brand identity are to be intentional about how your digital presence will be used in commerce and positioning yourself to be a strong competitor in the market. This session highlights key components to drive long-term digital branding success.
Knowing Your Audience and Creating an Elevator Pitch
Engaged LectureCrafting an effective elevator pitch is essential for quickly and succinctly conveying your message or idea in a short amount of time. This session will provide tools and tips for crafting a concise, focused, and on-point pitch.
Build Your Social Media Plan in 60 Minutes
WorkshopWalk away with a complete content strategy for your art.
Smart Social Media for Artists: From Setup to Simplicity
Keynote/PanelHow to create engaging content at scale, tools for content creation, and how to get featured in third-party media publications and on radio.
Exploring Online Marketplaces (Music)
WorkshopWhere and how performing artists can sell their work online.
Is Your Marketing Working?
LectureLearn how to create metrics to measure success.
Finance and Legal
8 sessionsUp Schitt's Creek Without a Paddle: Legal Protections and Emergency Aid for Artists
PanelA practical panel on what to do when things go sideways. Attorneys and artist advocates walk through emergency aid, legal protections, and the safety nets every working artist should know about before they need them.
Show Me The Money: Grants and Selling Your Work
PanelWhere the money actually comes from. Panelists share how they fund their practice through grants, sales, and commissions, plus where to look, how to apply, and what reviewers want to see.
Best Practices and Legal Questions
Engaged LectureWhen starting a business you can encounter many challenges, and an important one for entrepreneurs and businesses is regulatory compliance. In this session, Attorney Andrea Perez unravels the regulatory maze entrepreneurs must navigate. Join Attorney Perez for legal insights to empower your startup journey.
Financial Planning
Engaged LectureManaging finances is crucial for businesses of all sizes. This session will discuss the importance of effective financial management and generating interest that sets you apart from your competitors to attract clients. Includes a workshop with worksheets covering budgets, managing finances, and strategies for financial wellness.
Finances and Tax Preparation for Creative Entrepreneurs
WorkshopNavigating LLCs, tax deductions, and financial strategies.
Legal Protections for Artists
LectureUnderstanding copyrights, licensing, and contracts.
Grants, and Public Works
Keynote/PanelOverview of available grants and public works.
How to Develop a Financial Plan as An Artist
WorkshopA working session on building a financial plan that fits the realities of an art career. Cash flow, savings, debt, and planning for the slow months without panic.
Selling
9 sessionsArt & Commerce
Engaged LectureGenerating interest in art can be rewarding but challenging. This session provides strategies and tips to help you promote and generate interest while reinforcing your unique value proposition.
Retail & Corporate Collaborations for Your Art
Keynote/PanelHow to find and position yourself for brand collaborations.
Create It Once, Sell It Forever
WorkshopHow to turn creative work into scalable revenue streams.
Generating Passive Income with Online Courses
WorkshopA hands-on workshop on building passive income with online courses. What to teach, how to price it, and which platforms actually pay.
Negotiating & Selling Your Work (Performing Arts)
WorkshopHow to set fair pricing and expectations for your performance, designs, and services.
Pricing & Selling Your Work (Literary)
WorkshopLearn to structure pricing without undervaluing yourself, and how to navigate the literary business.
Pricing & Selling Your Work (Music)
WorkshopCreative ways to monetize your music through live performance and licensing.
Pricing & Selling Your Work (Visual Arts)
WorkshopLearn to structure pricing without undervaluing yourself.
Residencies 101
Keynote/PanelWhat is a residency, where to find them, and how to get one.
Social Impact
9 sessionsCreative Entrepreneurship and Social Impact
KeynoteBeing a creative entrepreneur offers a pathway to self-expression, innovation, fulfillment, and impact. This session will explain how to harness your creative and entrepreneurial spirits to create a business that generates business and makes a positive impact in the world.
Collaboration Not Competition
PanelWhile healthy competition can be motivating and drive artists and arts organizations to excel, collaboration offers benefits that can enrich the creative process and help artists grow personally and professionally. This panel explains how collaboration allows for the exchanges that lead to innovation, growth, networking, resource sharing, community building, impact, and reach.
How Does Art Spark Impact?
WorkshopGuided discussion and design sprint to explore what social impact means and how participants use their art for impact.
The Business of Impact
KeynoteHow artists are building sustainable careers while making an impact and changing the world.
Women in Art (Business)
Keynote/PanelA panel of women building businesses in and around the arts. Honest talk about what it takes to grow a sustainable practice, navigate the industry, and lead.
Artstillery Breakout
WorkshopCommunity activism and immersive theatre.
Impact Incubator
WorkshopA facilitated working session for artists whose work creates community impact. Bring your project and leave with sharper framing, peer feedback, and concrete next steps.
Life Optimization for Art & Business
WorkshopFinding your rhythm: building a life that fuels both art and income.
Panel: Real Artists, Real Impact
Keynote/PanelArtists share how they built sustainable careers.